Understanding the Client’s Needs

Healthyish Nigeria approached Osai Technologies with a clear vision: they wanted a platform that could educate, inspire, and sell. Their existing online presence was minimal, and they needed a robust foundation to grow their community and product line. Key requirements included mobile-first design, strong content management capabilities, and an engaging visual identity.

Design and Development Approach

The project began with a series of workshops between Osai's UX/UI team and the Healthyish NG leadership to define the brand personality, target audience, and user journeys. Wireframes and mockups were developed quickly and refined based on feedback, focusing on simplicity, accessibility, and emotional connection with users.

Osai Technologies chose a headless CMS architecture, using WordPress as the backend paired with a custom React frontend to ensure fast load times and a seamless user experience. Stripe integration was added for secure, smooth online transactions.

Features Implemented

• Responsive Website: Fully optimized for all devices.
• Content Management System: Enabling easy publishing of blog posts, recipes, and news.
• E-commerce Storefront: Allowing Healthyish to sell wellness products directly.
• Newsletter Integration: Building a community through regular updates.
• SEO and Performance Optimization: Site performance was a top priority, achieving a 90+ score on Google PageSpeed Insights.

Challenges and Solutions

One of the main challenges was building an e-commerce system that could scale as Healthyish NG's product catalog expanded, without requiring a full platform overhaul. Osai solved this by implementing a modular system where products, categories, and promotions could be easily added or modified through a dynamic CMS.

Another challenge was ensuring site speed despite rich imagery and blog content. By employing techniques such as lazy loading, image optimization, and server-side rendering, Osai kept performance levels high.

Results and Impact

Since the launch, Healthyish NG has seen a 300% increase in site traffic and a 40% boost in product sales. Engagement on their blog posts has increased significantly, with average time-on-page rising by 50%. The website has become a central hub for Healthyish NG’s community activities, supporting newsletters, promotions, and product launches.

Client Testimonial

"Working with Osai Technologies was a game-changer for us. They understood our vision from the start and delivered a beautiful, high-performing website that has helped us grow our audience and drive more sales. We are excited about what the future holds!"
— Healthyish NG Team